When building your business it's important to state exactly what you want.
This means:
Most businesses are vague about exactly what results they bring their customers.
Ask yourself how you quantitatively impact the bottom line of your customers.
Then communicate it to customers to build your reputation around bringing results.
When creating a new product or service its easy to get stuck in planning stages.
❌ Planning a million theories will not bring your brand success.
✅ Put an idea to work and learn from the outcome
We live in a time of instant gratification, as a result, this has led us to expecting instant success.
❌ Create a piece of content = brand will go viral
❌ Launch a product = sales are going to roll in on the first try
This leads to failed expectations. Focusing on your journey allows your business to grow the way it was intended, you gradually build your story, and have a tale to share when you get your big break.
When people make purchase decisions they are subconsciously trying to imagine themselves in the future outcome of any copy you write.
❌ We've helped hundreds of businesses increase their revenue.
✅ We've helped hundreds of businesses just like you secure an additional $1 million in revenue.
Want to start making money with your luxury brand? - Check out our best-selling brand building book here
Robert & Alek
CEO Sphere
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