How To Fix A Weak Brand - Rebrand / Refresh Your Brand

A weak brand repels your audience.

What do you do when your brand is losing its market position, or when it’s being outperformed by competitors who aren’t even as well known as you are?

How do you fix your brand and get your position back in the market?

The only way is to take away everything… tear away your images, the colours, the fonts.

From there, you can start to rebuild. Allowing yourself to recreate from the ground up!

And ensure your foundations are strong:

1. Brand Messaging:
Why your brand matters, what it stands for and how you plan to make a difference in your audience’s life?

What is the single most important thing you want to communicate to your audience?

2. Strategy:
Identify your strengths, communicate the value you aim to deliver, and set in place tactics that prove you can deliver.

3. Differentiation:
Defining your unique features, benefits, and qualities that stand out amongst your competitors prevents you from entering price wars!

4. Experience:
Capturing what makes the interaction with your consumer special and providing a consistent experience that shapes what people think about your brand.

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Alek & Robert

CEO Sphere