The One Single Business Lesson I Wish I Learned Sooner

• Giving discounts to every customer creates a bad reputation.

• You create your brand around being a "discount giver"...

• This gives your customers power over your price, which they shouldn't have.

Only you get to decide your price.

• When your price is always discounted it creates a habit with your customers to only buy from you when it's cheap...

  Thus, never buying from you at full price.

• When you do offer your product at full price, they go to another cheaper option. You end up stuck in an endless price war in a bid to win customers on price...

Rather than winning customers over on loyalty to you, your brand, and the experience you work hard to deliver.

• Discounts are a double-edged sword.

Reserve them for the right occasions:

✅ New product launch (introductory price point)

✅ To reward existing loyal customers

✅ Bulk orders

✅ Long term retainers (ie signing a 6 month service)

Want to start making money with your luxury brand? - Check out our best-selling brand building book here

Robert & Alek
CEO Sphere