Turnning followers into clients can be very challenging & confusing if you don't have a great content strategy.
Here's the winning strategy:
Understand who is more likely to convert into a client. For example: coaches, creators, small business owners, etc.
Identify the main, primary need of your ideal client - find the big gap in the market. For example: want to convert followers into clients
Start your post with the desire they have, just like we did in this blog post. For example: 'How to achieve X desire'.
Acknowledge that it is hard to achieve the desire...but you have a solution! For example: 'turnning followers into clients can be very challenging'.
Present a partial solution to the problem, not the whole. Just like I'm doing right now!
Finalise the post with a CTA, which will help people get access to more knowledge.
Example: Scroll to see how to implement this solution
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Robert & Alek
CEO Sphere
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