5 Marketing Psychology Techniques That Make Your Customers Buy
Sep 26, 2022
1. People don't like being told what to do. Try asking more questions.
Asking questions gives your customers a choice. Meaning your customers are far more likely to take action.
2. Create a common enemy in your marketing so that your customers feel understood.
People advocate for brands with a clear enemy.
It makes customers feel like you're on their side.
Most importantly, it makes customers feel heard.
3. Use the small daily equivalence effect.
Break down your product/service price to a daily amount.
Compare your offer to a low cost commodity, like a cup of coffee for instance.
This makes your product sound less costly, therefore easier to buy.
4. Use the many small "yes-es" technique.
Try getting your customers to say yes to something small first.
Slowly work your way to more expensive options.
5. Use the Endowment effect.
People place a higher value on something that they've made themselves or contributed to...
