How Appleโs Marketing Gets You to Pay $1000+ for an iPhone
1. Apple Marketing Strategies Appeal to Our Emotions
We use products like iPhones to signal to other people "who we are".
Psychologists call this behaviour “self-signaling” and it’s an incredibly powerful marketing lever.
2. Apple Believes in Simplicity
The iPhone is shiny, sleek, and perfectly proportioned.
Its minimalist design and product-focused marketing are a sensory experience created to drive desire for the iPhone.
It’s down to a psychological principle called the Simplicity Theory.
3. Masters of Status
The combination of innovation, style, and desire makes the iPhone a status symbol.
Trying to attain status is a powerful driver of human behavior.
4. We Want What We Can’t Have
Apple knows that the psychological and economic principle of Scarcity is a powerful driver of desire, so they stoke the flames of doubt in their biggest fans.
5. The Psychology of Price
Price is one of the indicators that something might...
5 Psychological Tricks To Win More Customers
1. Appeal to emotional attachments.
- Speak about your target audience friends, family or loved ones.
- Use scenarios that relate to the goals your customers wish to achieve with their loved ones
This creates a sense of relatability and understanding with your brand.
2. Appeal to your customers fundamental need to belong.
- Build your brand around a specific audience.
- Find a group of people that would benefit most from what you offer.
- Show the life they want to live & the people they want to associate with.
This appeals to humans psychological need to belong.
3. Appeal to your customers fundamental need for safety.
- Have a guarantee/money back policy in place.
- Customers need to feel they can trust you.
Customers want to know their investment with you is safe. Alleviate any uncertainty.
4. Appeal to your customers fundamental need for control.
- Give your customers a choice in what you have to offer.
- Always offer more than one solution
Only offering one option...
6 Lessons from Luxury Brands to Make Your Brand 95% More Profitable
1. Luxury brands command premium pricing.
When your customers see higher price points subconsciously they feel it must be of greater value. That price commands a very specific experience, one that your customers deserves to receive... after all, they paid for it. Equally, when you know you provide an exceptional product/service, the price MUST reflect the value to prevent undervaluing your service.
2. Luxury brands focus on extreme levels of differentiation.
Luxury brands invest a lot of money to make their brand different. The slightest similarity to a cheaper option will cause customers to choose the cheapest option. Cheap is not an option for luxury brands, it would harm your positioning and cause customers to go elsewhere.
This why luxury brands focus on extreme differentiation through the customers they serve, their brand identity, and the overall experience delivered.
3. Luxury brands are passionate about their...
The Secret That Big Brands Don't Tell You
Image Credits: Freepik
Big brands won't tell you this:
The real reason as to how they become so successful.
Every day brands flood our social media feeds!
They're all shouting in a desperate attempt to win a space in our minds.
The more brands shout, the less we pay attention.
This is why, while all other brands are shouting.
Smart brands whisper and let their actions do the talking!
Want to influence your customers subconsciously? Click here to join our private community of 300+ creators (only winners allowed inside).
Robert & Alek
CEO Sphere
How To Influence Minds With Your Brand
Image credits: Freepik
You have the ability to influence minds and build a brand that spreads across social media.
How To Build A Brand That Influence Minds
To build a brand, you need to increase your social currency.
Social currency is how good you look in front of your audience.
To increase your social currency, increase your audience's social currency by making them look good.
Here's how to do it:
1. Post with a purpose.
2. Define clear goal your audience wants to reach.
3. Not sure? Ask them.
4. Post content that helps them reach that 1 goal.
5. Create conversations.
6. Nurture your audience while they're trying to reach that goal.
7. Release content and other resources regularly that all point to achieving their goal.
Then only you'll build a community that shares regularly!
Want to learn how to build a brand that influence minds? Click here to join our private community of 300+ creators (only winners allowed inside).
Robert & Alek
CEO Sphere
