Many new businesses try to get in front of too many people...

 This is a mistake

A message that speaks to everyone has your audience looking like: 

 

When you try to reach everyone, no one feels spoken to.

 

Instead:

Define ONE person and address them in your marketing message >>>

Prompts to define your ONE ideal customer:

• What is your ideal customers current situation?
• What is their dream state?
• What is the unknown part of the problem keeping them from their dream state?
• How does your product/service solve their problems?
• How does your product/service carry them to their dream state?

One message that resonates with 1,000 customers is more effective than a thousand different messages that reach none.

The best way to attract premium customers

1 Start with one customer

2 Know what their life looks like

3 Know what they aspire to achieve

4 Position your product as a bridge. By using marketing yo communicate your brand takes your customer from current...

Image credits: Freepik

No one is ever going to buy from your content alone...

After seeing posts like: Content ideas for a year, 5 marketing hacks, brand colours to inspire - "I'm going to buy now", said no one...ever!

Your content's sole purpose is to attract.

It is to nurture, inspire, and to showcase the type of person you are.

Your personality attracts more people to your community.

Your community increase the reach of your content.

And breaks down the barrier of uncertainty when your ideal client finally show up.

Your content nurtures the need for you but it doesn't sell.

Want to learn how to attract and convert your ideal client?  Click here to join our private community of 300+ creators (only winners allowed inside).

Robert & Alek
CEO Sphere