I made the riskiest decision to quit my 9-5 and I had no clue about business and for the longest time, I was seeing my income decreasing!

As a result, the fear began to increase, I was worried I made a huge mistake, even doubted myself as a result.

But rather than break and cave in. I kept going, I kept pushing and experimenting. I took one leap that turned everything around.

Video was my biggest fear. Turns out it was also everything missing from my strategy.

The moment I showed up, better qualified leads wanted to do business. Higher ticket clients were recognizing me as the solution they needed in their life. Here's a step-by-step breakdown of how I made $100K+ with Video Marketing:

Step-By-Step Guide to Video  Marketing

1. I had to sacrifice all my time and dedicate it to perfecting my processes and strategy.

You don't get on calls for $100,000 projects by chance. It takes a lot of time to build a working strategy where you can repeat results. A lot of our time has...

I'm going to show you my call to action formula that has generated 10,000+ leads and converted hundreds of customers in less than 30 days:

1. Always start with why

Make your CTA's benefit-oriented. This gives people a reason to take action.

2. Include a bold promise

Be bolder than a benefit and take it to the next level.

Tell people that taking action now will see even greater impact in the long term.

3. Provide a specific timeframe

Being time-specific provides an element of certainty to your request.

4. Keep it to a small request.

Asking people to take too many actions is stressful. Keep it simple to see better conversions.

5. Gain bitesize commitment 

Jumping straight into a request for a sale on social media is like playing Russian Roulette with a fully loaded gun. 

- Ask for a little

- Build familiarity and trust

- Gain bitesize commitment

- Ask for more slowly through email

- Gain the sale

Want to start making money with your luxury brand? - Check out our...

1. People don't like to be told what to do. Try asking more questions

Save this post!
Will you save this post?

This reinforces the idea that saving must be a good idea. It gives people a choke

2. Create an enemy to create your brand's tribe

People advocate for brands with a clear enemy.
By creating a common enemy you tap into your customers need to get their voice heard

Nike's enemy is doing nothing.

Apple's enemy is a lack of innovation

3. Use the "Small Daily Equivalence" effect

Break down your product or service price daily
Compare it to a low cost commodity (like a cup of coffee)

This makes your product look more affordable.

Want to start making money with your luxury brand? - Check out our best-selling brand building book here

Robert & Alek
CEO Sphere

1. Visual Depiction Effect

People buy products that they can see themselves using. Make your products look ready to use.

2. Exclude people with your marketing, rather than attract.

1. Zone in one message, one goal, one mission.
2. Filter out people that are not a good fit.
3. Only speak to your true ideal customers.

3. You don't have to be everywhere. Show up in one place and be exceptional.

Many marketers will have you believe you need be everywhere, this leads to stress and burnout.

1. Focus on one platform
2. Hone your craft and master the platform.
3. You'll attract more than enough customers to make a 6+ figure business.

4. Rather than market to your ideal customers. Market to who they want to be.

People desire achieving who they want to be, rather than who they are.

Reflect this life in your brand and marketing to draw customers to your brand.

5. Successful brands create mental ownership inside their customer's mind

1. First they use a trigger word, such as...

As you begin your journey in marketing your business online and begin building your brand you will hear a lot of lies that will make you question "am I doing this right"? 

Here are 3 of the worst to avoid believing and the truths behind each lie. 

Marketing Lie #1

People don't read, they scan

This one makes an appearance now and again and it paints a bad picture of good marketing.

If this were true all necessary information would be scanned and never read... 

Good marketing isn't about keeping everything short and to the point.

It's about knowing when to keep it short and simple and when to explain more with key information the reader needs to know.

Marketing Truth

 People read what matters

They cut out the noise and only read info they want the most. 

Marketing Lie #2

 You must find a niche to start your business

While you continue to overthink, other people have already started building their brand

You don't need anything however by...

Image Credits: Freepik

Here are 3 psychological marketing tips you can use to influence your customers.

1. People don't like to be told what to do. Try asking more questions

Save this post!

Will you save this post?

This reinforces the idea that saving must be a good idea. It gives people a choice.

2. Create an enemy to create your brand's tribe

People advocate for brands with a clear enemy.

By creating a common enemy you tap into your customer's need to get their voice heard

Nike's enemy is doing nothing.

Apple's enemy is a lack of innovation

3. Use the "Small Daily Equivalence"

Break down your product or service price daily

Compare it to a low cost commodity (like a cup of coffee)

This makes your product look more affordable

Did you enjoy these marketing tips?

Want to influence your customers subconsciously?  Click here to join our private community of 300+ creators (only winners allowed inside).

Robert & Alek
CEO Sphere