• Giving discounts to every customer creates a bad reputation.

• You create your brand around being a "discount giver"...

• This gives your customers power over your price, which they shouldn't have.

Only you get to decide your price.

• When your price is always discounted it creates a habit with your customers to only buy from you when it's cheap...

  Thus, never buying from you at full price.

• When you do offer your product at full price, they go to another cheaper option. You end up stuck in an endless price war in a bid to win customers on price...

Rather than winning customers over on loyalty to you, your brand, and the experience you work hard to deliver.

• Discounts are a double-edged sword.

Reserve them for the right occasions:

 New product launch (introductory price point)

 To reward existing loyal customers

 Bulk orders

 Long term retainers (ie signing a 6 month service)

Want to start making money with your luxury brand? - Check out our...

Your audience's hearts must be won with your content, it it's not doing so, it's not effective.

Wanna win peoples hearts with your content? Here's how:

Step 01:

Have a clear goal. What is the tasty outcome your audience will achieve through reading your content?

Step 02:

Emphasis on the outcome! Do your audience want this?! Ask yourself this and answer objectively.

We are all guilty of creating content at one point for selfish reasons, but if no one else needs it, they have no reason to read!

Step 03:

Trigger words are keywords that are jam-packed with emotion. You can find a long list of these keywords by searching them online, but I'm going to cover the keywords people DON'T talk about. These words are "Friends" "Mum" "Dad".

These words have the strongest emotional response because they are linked to people we ALL LOVE. Use these words in your headlines and tell a relevant story that's related to the solution you want to provide and watch your views skyrocket.

Step 04:

Infuse your...

If you want to generate consistent sales, make sure you have a sales task for everyday and that you're consistently putting efforts into generating sales. Follow this sales tasks schedule to boost your sales:

MONDAY: 

• Follow-up with all prospects who didn’t answer in past 48 hours.
• Reach out to 20 new people - remember that sales is a numbers game, the more people you shake hands with, the more money you make.

TUESDAY:

• Create a post about a specific pain-point and use "DM me" call to action.  
• Reach out to 20 new people.

WEDNESDAY:

• Aim to book 3-5 calls from Monday conversations.
• Reach out to 20 new people. 

THURSDAY:

• Create a story poll asking your audience what they struggle the most with.
• Reach out to 20 new people. 

FRIDAY:

• Follow-up with all leads who didn’t answer in past 48 hours. 
• Create a post from Thursday’s pool covering the most common struggle.
• Reach out to 30 new people. 

SATURDAY:

• Maintain conversations...

Being a business owner is all good, unless it's not. You cannot ever do it all alone. If you want to consistently increase the revenue your business is generating, the only way is automation. 

Today we are going to provide you with 6 hacks you can use to generate sales while you sleep! Here we go:

1. Ads

The easiest, best way to generate sales on automation is ads. Ads not only save you tons of time but also helps reach a wider audience. 

But, it's crucial to have an effective ad copy, lots of testing & analyzing, a deep understanding of your audience and product to make ads work consistently.

2. Affiliates

 If you want to create more hype for your brand & want your fans to make sales for you, this is the best possible option. Create an affiliate program & shout to your fans about it.

A good affiliate program makes sure that affiliates have everything needed to make a sale & that they get the best support.

3. Sales Funnel

Make use of ads, email...

Would you like to know the sales strategy I used to get to 87% closing ratio?

This clearly means, 9 out of every 10 deals is mine.

The problem is, most people start their conversations like this: "Hey, what's up, this is my offer."

Other people start their conversations talking about the weather.

Unless you're selling them an umbrella, save that one for later.

Both of these ways will lead you to a "No, thank you".

Your prospect cares about unique treatment & understanding, not generic scripts and salesy techniques.

Use the sales call strategy to ace a sales call & best possible closing ratio.

Sales Call Strategy

Step #1: Build rapport the right way

Instead of talking to a common for all people topic (the weather), find a unique interest you share with the prospect & an opportunity to complement them!

Example #1: 'James, did you catch the football game yesterday? - Man, I told you we were gonna win'.

Example #2: 'Elle, before we dive in, that...

Grabbing attention is deadly!

Have you ever passed a child in a supermarket...

Crying because their mum wouldn't buy that cookie.

They try every trick in the book to grab attention!

If I drop on the floor and scream...

It never works out well. No one wants to be shouted at.

Noisy content always repels your audience.

People desire feeling understood, genuine interactions and creating a coonection.

Content that seeks attention will gain no affection.

Creat content that seeks connection.

Want to create a connection with your audience?  Click here to join our private community of 300+ creators (only winners allowed inside).

Robert & Alek
CEO Sphere

Want more shares on your content?

Want more eyes?

Then it’s time to do away with a random strategy

It Depends On Feelings

Notice how each stage of the HOT thermometer focuses on feelings

This is why people are willing to spread the word for others.

It’s all in the feeling.

Now, how exactly do you do it?

Let’s start warming people up and turning them into raging super fans using the formula below:

Step 01:

Listen to your audience and frequently respond to questions they ask on your content. To grab and keep attention your content must look good (yes we are visual creatures, beauty attracts)!

Step 02:

Make your content relatable; your audience should see a little piece of themselves in YOU. And make sure you're always solving problems with it.

Step 03:

Make your content focus on helping others attain success. If your content is performing well; people naturally feel compelled to share content that is gaining momentum.

Your content...

A weak brand repels your audience.

What do you do when your brand is losing its market position, or when it’s being outperformed by competitors who aren’t even as well known as you are?

How do you fix your brand and get your position back in the market?

The only way is to take away everything… tear away your images, the colours, the fonts.

From there, you can start to rebuild. Allowing yourself to recreate from the ground up!

And ensure your foundations are strong:

1. Brand Messaging:
Why your brand matters, what it stands for and how you plan to make a difference in your audience’s life?

What is the single most important thing you want to communicate to your audience?

2. Strategy:
Identify your strengths, communicate the value you aim to deliver, and set in place tactics that prove you can deliver.

3. Differentiation:
Defining your unique features, benefits, and qualities that stand out amongst your competitors prevents you from entering price wars!

4....

I made the riskiest decision to quit my 9-5 and I had no clue about business and for the longest time, I was seeing my income decreasing!

As a result, the fear began to increase, I was worried I made a huge mistake, even doubted myself as a result.

But rather than break and cave in. I kept going, I kept pushing and experimenting. I took one leap that turned everything around.

Video was my biggest fear. Turns out it was also everything missing from my strategy.

The moment I showed up, better qualified leads wanted to do business. Higher ticket clients were recognizing me as the solution they needed in their life. Here's a step-by-step breakdown of how I made $100K+ with Video Marketing:

Step-By-Step Guide to Video  Marketing

1. I had to sacrifice all my time and dedicate it to perfecting my processes and strategy.

You don't get on calls for $100,000 projects by chance. It takes a lot of time to build a working strategy where you can repeat results. A lot of our time has...

You want to raise your prices...

But worry that if you do potential clients be like "Why so expensive!?"

You lie to yourself and say...

That it's because of your location!

Or you struggle to communicate your strengths due to lack of confidence.

But the real problem lies in your ability to communicate the value you bring to the table.

And makes your services more desirable.

Communicate your value and raise your prices using the guide below:

1. Identify a specific result you can guarantee

2. Know what holds your potential clients back

3. Empathize with their challenges

4. Communicate the results/challenges and show that you care in the captions, DMs and sales calls.

5. Develop crystal clear benefits you deliver to your customer

People buy for the value you bring to their life. Not the price.

Want to have the confidence to charge your worth?  Click here to join our private community of 300+ creators (only winners allowed inside).

Robert & Alek
CEO Sphere